SALES TRAINING BUILT FOR HOW PEOPLE ACTUALLY BUY
You don’t need another outdated sales bootcamp - you need a system grounded in psychology and built for how modern buyers actually make decisions.
We help your team close more deals by training them to speak to the brain - not the budget.
Book Sales Training For Your Team
You don’t need more scripts. You need more influence.
Most training programs were created 30 years ago by someone who hasn’t sold anything since dial-up. We take a different approach - rooted in behavioral science, buyer psychology, and real-world sales experience.
This isn’t “rah-rah” sales coaching. It’s evidence-based training that rewires how your team thinks, speaks, and sells.
**If your team doesn’t walk away with a better understanding of what drives human decision making, you’ll get your money back. No questions asked.
✓ Train your reps to influence how buyers think and decide
✓ Ditch outdated tactics that buyers see coming from a mile away
✔️ Create conversations that convert without manipulation
IF YOUR TEAM ISN’T CLOSING MORE - IT’S NOT THEIR EFFORT. IT’S THE STRATEGY.
Your sellers aren’t lazy.
Your buyers aren’t broken.
Your market isn’t dead.
But your sales method might be.
Too many reps are still being taught how to sell in a way that doesn’t match how people actually buy.
And when the method is broken:
Objections feel personal
Conversations get awkward
Pipeline looks full but closes slow
We’re here to fix that.
THERE’S A BETTER WAY
I’ve spent the last 15 years studying why people do what they do. For over a decade, I’ve been obsessed with the science of influence, persuasion, and decision-making - applying behavioral psychology, neuroscience, and storytelling to sales. I’ve worked behind the scenes with founders and businesses, helping them go from just another option to the only choice - engineering demand, closing bigger deals, and driving over $28.6M in sales with my system.
But we didn’t win by shouting louder.
We won by training our team to communicate smarter.
And now, I teach B2B sales teams how to do the same:
Read buyer signals
Navigate emotions and objections
Craft stories that stick
And move deals forward faster
This isn’t theory. This is what top-performing teams are using right now.
HERE’S HOW WE DO IT
Step 1: The Sales Psychology Breakdown
We train your team on how buyers process, trust, and decide - so they can shift belief without pressure or gimmicks.
Step 2: The Story-Driven Framework
We teach your reps how to lead with insight, anchor messaging in emotion, and sell through story - not slides.
Step 3: Real Conversations, Real Feedback
We break down live calls, sales decks, and objection handling scenarios - so your team can improve in real time, not just theory.
No more “one-size-fits-all” training.
No more high-fives with no follow-up.
Just high-impact, behavior-based sales performance.
BY THE END, YOUR TEAM WILL…
✔️ Know how to earn trust early and often
✔️ Feel more confident in buyer conversations
✔️ Close more deals without burning bridges
**If your team doesn’t walk away with a better understanding of what drives human decision making, you’ll get your money back. No questions asked.
Ready to make your sales team unstoppable?
Book your custom psychology-based training with Chris.
(Spots are limited per quarter.)